Monday, November 3, 2014

SAP hybris

In 2013 SAP has bought hybris company. What actually SAP gained by this? Hybris is very well known as e-commerce platform. In particular it is a complete multichannel e-commerce solution. It supports business within modules for product content, commerce operations, and extended channels to create a customer experience from online, to in-store, to mobile and beyond.

What is hybris from product portfolio standpoint? Following are parts of hybris Commerce Suite:

B2C commerce: tools to manage customer shopping experience across channels like PC, mobile, phone, tablet, phone call to call center, social network and in store location.

B2B commerce: solution to interact within B2B customers via online on web, on/offline on mobile while selling or buying.

Mobile commerce: platform for commerce on mobile devices (smartphones and tablets).
In Store: solution focusing on in store customer experience.

Master Data Management (MDM): solution for master data shared across sales channels in a single centralized product view.

Product Content Management (PCM): consolidation and centralization of products data and its attributes across all sales channels.

Order Orchestration: solution for order processing. Enables order to be processed  regardless of how order was entered or how product was bought.

What is platform of the hybris?

Hybris is based on standard Java / Spring, and expose API to all hybris specific functionalities.
How to interface hybris with traditional SAP based solution?
Via custom web services plugged into the hybris JAVA API.
Standard hybris services can be exposed as XML or JSON based services.

More information:

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