In 2013 SAP has bought hybris company. What actually SAP
gained by this? Hybris is very well known as e-commerce platform. In particular
it is a complete multichannel e-commerce solution. It supports business within
modules for product content, commerce operations, and extended channels to
create a customer experience from online, to in-store, to mobile and beyond.
What is hybris from product portfolio
standpoint? Following are parts of hybris Commerce
Suite:
B2C
commerce: tools to manage customer shopping experience across
channels like PC, mobile, phone, tablet, phone call to call center, social
network and in store location.
B2B
commerce: solution to interact within B2B customers via online
on web, on/offline on mobile while selling or buying.
Mobile
commerce: platform for commerce on mobile devices (smartphones
and tablets).
In
Store: solution focusing on in store customer experience.
Master
Data Management (MDM): solution for master data shared across
sales channels in a single centralized product view.
Product
Content Management (PCM): consolidation and centralization of
products data and its attributes across all sales channels.
Order
Orchestration: solution for order processing. Enables
order to be processed regardless of how
order was entered or how product was bought.
What is platform of the hybris?
Hybris is based on
standard Java / Spring, and expose API to all hybris specific functionalities.
How to interface hybris with traditional SAP
based solution?
Via custom web services plugged into the hybris JAVA
API.
Standard hybris services can be exposed as XML or JSON
based services.
More information:
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