The Wall Street Journal (WSJ) yesterday brought insight (subscription required) concerning the SAP AG internal affairs about globalization. This article puts more light to reasons of recent Agassi’s departure.
The story started five years ago when SAP as
Germans workers worried about to much and too fast global oriented company and US and other countries workers worried about too less and too slow in changes. SAP’s highest executives were trying to calm down both sides assuring to Germans hat they would still have jobs while saying to others that SAP is still committed to change.
They want to align all development groups worldwide “work hard, and impress them with content”. An example of dissimilarities is that Indian developers like frequent attention while Germans prefer to be left alone, or Americans might say "excellent" when a German would say "good".
Strategy to be more open to other markets and be cost comparative in today’s fast moving world is must for SAP and must to get this real if they don’t want to close the business. Strategy to be less German is right but is not so easy for every company.
- update on 27/05/2007 -